StreetLight Data describes how people use their city. What web analytics does for e-commerce, we do for in-store commerce. We provide metrics like: for this corner on a typical Tuesday afternoon, what percent of people coming by are over 40? Make less than $60k/year? How many are going shopping? For the retail ecosystem this means answering questions that have never before been answered: Who is coming by my store and NOT coming in? We also open up insights that can radically improve transportation and urban planning. Our solutions depend on our Route Science(TM) engine, which puts messy transportation data in context, leveraging archival data exhaust from the location-based services industry.
Read more on: <a title=”IBM Smart Camp Streetlight” href=”http://ibmsmartcamp.com/2012/09/20/smartcamp-winner-spotlight-streetlight-data/”>IBM Smart Camp</a>
